Despite being a multi-billion dollar industry, you will never see an ad for a biotechnology company run during the Super Bowl. Up til now biotech ads have be relegated to the science geek ghetto of hard core, full frontal, peer-reviewed science journals. This meant of course that they always took the form of an exceedingly dry, stationary, 2-D solicitation. But thanks to the wonders of the internet, biotech companies can now finally enter the 19th century realm of moving pictures. And based on the geeky humor of these ads by microarray producer Illumina and general biotech supply company BioRad, biotech is ready to go straight to the big leagues. Come on, there are more people doing PCR than will ever drink PepsiMax (now with extra carcinogens).
No comments:
Post a Comment