If there is one company that knows how to produce a catchy advertisement, it is Apple Computers. I guess you have to be good at selling an image when your business model is predicated on convincing people to shell out hard earned for over-priced, under-powered, proprietary, closed system technology. Apple is especially good at IDing cool new musical ditties that stick in your head like a starving brain sucker (my sisters always seemed to have one of those on their heads as children). If radio stations were this good at putting enjoyable music on the air, people might still listen to them. But then again, that is the way it is with all technology advertising. Convincing people to pay way to much to buy something they can't possibly use to its full potential. I have an iPhone that can synthesize food from air, diagnose disease, and fight crime at nights as a masked vigilante but I use it mostly to call my mom. Hey, but at least the $600 price tag came with a felling of self importance and belonging. And now a few of my favorite tech commercial parodies.
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